Software as a Disservice (SaaD) Campaign Data Report

Writer + Researcher
Rippling, 2025

Rippling is an all-in-one workforce management tool. When they launched their corporate campaign “Software as a Disservice (SaaD),” I served as the main writer and researcher for the campaign’s flagship content piece: a data report that quantified the business impact of software sprawl. I partnered closely with our design team to produce the company’s first in-house, branded, and highly produced data report.

This data report added credibility and numbers to the larger brand marketing play and led to over 10,000 views and organic coverage on the Mostly Growth podcast. With the addition of a gated content asset at the end of the report, we attracted over 50 qualified leads.