Software as a Disservice (SaaD) Campaign Data Report

Writer
Rippling, 2025

The brand
Rippling is an all-in-one workforce management tool. Their corporate campaign “Software as a Disservice” aimed to show execs that more software was hurting their business, not helping.

The content
While the campaign included fun out of home and social plays, they wanted a data-backed piece of content to support the campaign’s messaging.

The result
This report added credibility and hard data to the larger brand marketing play and led to over 10,000 views and organic coverage on the Mostly Growth podcast. With the addition of a gated content asset at the end of the report, we attracted over 50 qualified leads.