The brand
Oova is a hormone health startup that offers hormone tracking for fertility and perimenopause.

The content
When the brand relaunched the website in 2023, I worked as a copywriter for the site’s core pages. I also led the development of the Oova blog, an SEO-optimized place for readers to get insights related to their hormone health.

The result
The relaunched site grew to over 90,000 organic monthly visits within 3 months, up from <10,000 visits before the rebrand.