The brand
Forage is an ed-tech startup that helps students get jobs.

The content
When Forage was seeing website traffic grow exponentially but conversion didn’t follow, I developed an interactive quiz series to help students understand what careers are right for them. Each quiz was gated with a sign-up for Forage—students needed to sign up for the platform to get their results.

The result
Through SEO research, content development, and close collaboration with our product team, I wrote over 20 different career quizzes that led to over 100,000 monthly views and a 30% conversion rate—30x Forage’s previous web conversion rate.